A good first year crit can sometimes feel like an inspiring intergalactic journey into the future of advertising. So teaching a class in a retro spaceship was perfectly fitting. Our mission? An out-of-this-world campaign to launch a Time Out guide called “London for Insomniacs”.
After a fair few minutes of oooing, ahhhing and Instagramming (confession: I did also ask a student to take a photo of me for bragging rights) we all climbed aboard and got to work.
You just can’t take yourself too seriously when sitting in a 60s space pod. The students sunk into their recessed control stations and seemed more relaxed and confident presenting their work. The ideas were great, as usual. But there was just something *different* in the air.
When students are stuck for ideas, I usually recommend a change of scenery. Going for a walk or to a new cafe or something. Might add a trip to outer space for an hour to that advice.
- Written by Emily Wood, Stage 1 Tutor BA(Hons) Graphic Design
Published by: Laura McNamara in Uncategorized